Digital Culture (Graphic Information Technology), BA

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The BA program in digital culture equips students with the technical skills they need to create computational media and the ability to know when or why to apply them.

Students learn to create computational media, computation combined with objects, sound, video, time, space, culture and bodies; to breathe behavior into media, objects or systems by programming; and to think critically about how computation impacts lives and how culture makes a difference in how people experience computational media, a critical skill in this dynamic age.

Armed with skills and judgment, graduates work in cultural communication, marketing, design, social media, health, education, entertainment and creative arts, and all areas in which culture is shaped by technology and computational media. All students gain techniques to change the world and communicate using contemporary computational media, a vital power in the 21st century. Some go on to invent fresh techniques.

Digital Culture - Graphic Information Technology concentration

This digital culture program with a concentration in graphic information technology is offered in partnership with the Ira A. Fulton Schools of Engineering. Students complement their knowledge of new media with technology and new media entrepreneurship skills, knowledge of legal and ethical issues for technology, and additional skills in graphic communication, digital illustration and design methodology.

Students should be advised that while most requirements can be completed at the Tempe campus, courses specific to this concentration take place on the Polytechnic campus.

At A Glance

Digital Culture (Graphic Information Technology), BA

Required Courses

A major map outlines a major's critical requirements, courses, and optimal course sequence and aids students in remaining on track to graduation.

While circumstances vary between students and their paths towards graduation (utilizing placement testing to fulfill required math or foreign language courses, fulfilling multiple General Studies requirements with one course, etc.), completing the courses listed in a major map fulfills all of the requirements for graduation.

Application requirements

All students are required to meet general university admission requirements:

Affording college

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Financial Aid
ASU has many financial aid options. Almost everyone, regardless of income, can qualify for some form of financial aid. In fact, more than 70 percent of all ASU students receive some form of financial assistance every year.

Career outlook

Graduates of the digital culture program have a wide array of career opportunities in new media involving the fields of:

  • communications (CISCO, Google, Facebook)
  • computing (Apple, Microsoft)
  • gaming and entertainment (Industrial Light and Magic, Electronic Arts, Pixar)
  • media arts (engineering multimedia shows, video and sound production)

The digital culture curriculum also prepares students for roles in the development of modern media systems that address complex sociotechnical problems, such as:

  • diagnostic, monitoring and assistive cyber-physical tools and systems that can be used by health care providers
  • new systems for collaborative, participatory content creation and sharing
  • social networking and reflection tools for promoting sustainability
  • systems for interactive, adaptive learning and computational assessment in educational organizations

Graduates who are interested in continuing their higher education are well prepared to apply for admission to the top transdisciplinary new media programs in the nation, including the graduate programs through the School of Arts, Media and Engineering at ASU.

Digital culture alumni have received job opportunities in:

  • 3D modeling and fabrication
  • audio and video
  • engineering
  • graphic design
  • illustration
  • iOS development
  • journalism
  • programming
  • software engineering
  • special effects
  • visual media

Example careers

Students who complete this degree program may be prepared for the following careers. Advanced degrees or certifications may be required for academic or clinical positions. Career examples include but are not limited to:


Career*growth*median salary
Multimedia Artists and Animators8.4%$70,530
Broadcast Technicians-3.2%$39,060
Computer Network Architects6.5%$104,650
Computer Systems Analysts9.1%$88,270
Web Administrators9.3%$88,510
Geographic Information Systems Technicians 9.3%$88,510
Information Technology Project Managers9.3%$88,510
Media and Communication Workers, All Other 9.9%$47,900
Sound Engineering Technicians6.3%$55,810
Video Game Designers9.3%$88,510

* Data obtained from the Occupational Information Network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

  • Bright Outlook
  • Green Occupation