Managing the Savvy Artist’s Career
David Cutler, author of The Savvy Musician
March 26, 2012, at 4:30 p.m. at the Lyceum Theatre

Cutler’s book, The Savvy Musician, is designed to help musicians take control of their careers, providing guidance in “building a career, earning a living, and making a difference.” It examines critical elements Cutler says are often overlooked or misunderstood by musicians such as entrepreneurship, product development, branding, marketing, networking, the new recording paradigm, personal finance, funding, relevance and legacy. The book was heralded by Jeffrey Zeigler of the Kronos Quartet as, "Hands down, the most valuable resource available for aspiring musicians." For the ASU audience, Cutler expands his approach to include all of the arts disciplines. Cutler balances a varied career as a jazz and classical composer, pianist, arranger, educator, conductor, collaborator, concert producer, author, blogger, consultant, and speaker. He teaches at Duquesne University, where he also serves as the Coordinator of Music Entrepreneurship Studies.

Thinking Outside the Box Office
Jon Reiss, filmmaker and author of Thinking Outside the Box office
Feb. 21, 2012, at 4:30 p.m. at the Lyceum Theatre

Reiss is director of the documentary feature film Bomb It, which explores the world of graffiti art. His experiences with marketing his film became the inspiration for his book, Think Outside the Box Office: The Ultimate Guide to Film Distribution in the Digital Era, a step–by–step guide for filmmakers to distribute and market their work. He is also co–author of Selling Your Film Without Selling Your Soulwith The Film Collaborative and Sheri Chandler. Previous feature films include Better Living Through Circuitry, a glimpse into the rave culture, and Cleopatra’s Second Husband, a psychological drama.

New Business Models for Artists –
Adam Huttler, founder of Fractured Atlas 
Nov. 7, 2011, at 4:30 p.m. at the Lyceum Theatre

Adam Huttler discusses New Business Models for Artists.Huttler has grown Fractured Atlas from a one–man–organization founded in 1998 to help “liberate the artist” to a broad–based national service organization with an annual budget of $12 million. He serves on the Performing Arts Alliance board of directors, the Steering Committee of the National Network of Fiscal Sponsors, the Steering Committee of New York City’s One Percent for Culture campaign, and the Policy Leadership Circle of the Institute for Culture in the Service of Community Sustainability. Explore: fracturedatlas.org. Free and open to the public.