Creative Enterprise and Cultural Leadership, MA

Home / Degree Programs / Creative Enterprise and Cultural Leadership, MA

The MA program in creative enterprise and cultural leadership empowers students to advance innovation in the cultural sector, support creative work and careers, and design public and private enterprises that will strengthen arts and design in the future.

The program prepares students to understand the complex economic, legal, political and social context that surrounds any innovation or enterprise. Students are exposed to design thinking pedagogy as they increase their capacity for interpersonal communication, public communication, opportunity recognition, network and systems thinking, problem recognition and creativity. Students also demonstrate ability in cultural leadership and knowledge of the creative industries, distribution of creative products, the creative process and management of innovation in the creative industries.

At A Glance

Creative Enterprise and Cultural Leadership, MA

Plan of study

The Plan of study is the required curriculum to complete the program.

View Plan of Study

Application requirements

Application procedures + requirements

Application deadlines

Applications are considered on a rolling basis through June to start in the fall.

Paying for college


Find and apply for relevant scholarships.

Financial Aid

ASU has many financial aid options. Almost everyone, regardless of income, can qualify for some form of financial aid. In fact, more than 70 percent of all ASU students receive some form of financial assistance every year.

Admission requirements

Applicants must fulfill the requirements of both the Graduate College and the Herberger Institute for Design and the Arts.

Applicants are eligible to apply to the program if they have earned a minimum of a bachelor's degree in an arts, design, business, public policy or related discipline from a regionally accredited institution.

Applicants must have a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in the last 60 hours of their first bachelor's degree program, or applicants must have a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in an applicable master's degree program.

All applicants must submit:

  1. graduate admission application and application fee
  2. official transcripts
  3. letters of recommendation
  4. letter of intent
  5. professional resume
  6. example of academic or professional work
  7. proof of English proficiency

Additional Application Information
An applicant whose native language is not English must provide proof of English proficiency regardless of current residency.

The letter of intent must outline the applicant's reasons for choosing to pursue a Master of Arts in creative enterprise and cultural leadership and outline how their unique background and abilities make them a suitable candidate.

Applicants are required to submit an example of academic or professional work that demonstrates ability and potential to be successful in the program within a maximum of 30 pages. Following are examples of appropriate submissions:

  • critical essay from previous academic work
  • critical essay for professional audiences
  • business plan for a new or existing enterprise
  • material produced for professional creative practice
  • curatorial materials
  • marketing materials designed or written by applicant
  • other professional or technical writing relevant to the creative industries

An online interview is required for applicants who reach the finalist stage of consideration for admission. The interview is conducted via Skype within three weeks of submitting an application.

National leaders as faculty

The MA in Creative Enterprise and Cultural Leadership faculty draw on the expertise of interdisciplinary scholars and practitioners who are shaping the future of art and design today. ASU faculty include Institute Professors Maria Rosario Jackson(arts in equitable development), Michael Rohd (theatre and civic practice) and Daniel Roumain (field experience), as well as Herberger Institute Dean Steven Tepper (cultural policy and creative work) among others. This program offers opportunities to connect with the National Accelerator for Cultural Innovation, the Studio for Creativity, Place and Equitable Communities, and other initiatives of the Herberger Institute for Design and the Arts.

Faculty highlights:

Application requirements

The applicant must meet all admission requirements of the Graduate College, including a bachelor’s degree in a broad range of related fields.

Application requirements

  • Completed online application
  • English proficiency test
    (International applicants only)
  • Letter of intent
    Include your reasons for applying to this program and how your abilities and interests make you a suitable candidate.
  • Sample of work
    Include a brief contextual cover sheet and 2-5 examples of relevant academic, creative or professional work such as:
    • Academic essay or report;
    • Sample of professional or technical writing;
    • Business, project or marketing plan;
    • Material produced for your professional creative practice;
    • Documentation of your creative projects (blog, video, photos, video, website)
    • Curatorial materials for an event/exhibition/program;
    • Other relevant material.
  • Two letters of recommendation
    From professionals who can speak to the potential for success in the graduate program and in future work.
  • Professional résumé
  • Undergraduate university transcripts
  • Application fee
  • GRE test scores are optional and are not a requirement to apply for this program

Application deadlines: Applications are considered on a rolling basis through June to start the following fall.
Contact our program coordinator with questions:

Apply now!

What are Accelerated Programs at ASU?

ASU students may accelerate their studies by earning a bachelor’s and a master’s degree in as little as five years (for some programs) or by earning a bachelor’s degree in 2.5 or 3 years.

Accelerated bachelor's and master's degree programs are designed for high-achieving undergraduate students who want the opportunity to combine undergraduate coursework with graduate coursework to accelerate completion of their master’s degree. These programs, featuring the same high-quality curriculum taught by ASU's world-renowned faculty, allow students to obtain both a bachelor's and a master's degree in as little as five years.

Accelerated bachelor’s degree programs allow students to choose either a 2.5- or a 3-year path while participating in the same high-quality educational experience of a 4-year option. Students can opt to fast-track their studies after acceptance into a participating program by connecting with their academic advisor.