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Cultivating entrepreneurship at Herberger Institute for Design and the Arts

Herberger Institute is committed to cultivating innovation and entrepreneurship in design and the arts. Opportunities include cross-institute degree programs and activities that engage directly with entrepreneurship and enterprise development for the creative industries. Herberger Institute degrees with an entrepreneurial component include the Master of Arts in Creative Enterprise and Cultural Leadership, the Master of Science in Innovation and Venture Development (in partnership with W.P. Carey School of Business and Ira Fulton School of Engineering) and the Undergraduate Certificate in Music Entrepreneurship.

MA in Creative Enterprise and Cultural Leadership

The Master of Arts in Creative Enterprise and Cultural Leadership (CECL) trains students to be changemakers and innovators working towards a more just and sustainable society. Students engage with local and national leaders in classes, site visits, collaborative projects, and a field experience course that includes travel to another city.

Using arts and design-based methods to advance a range of enterprises, graduates are equipped to pursue positions as arts managers, cultural producers, civic leaders, business leaders, among other roles.

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MS in Innovation and Venture Development

The Master of Science in Innovation and Venture Development (MSIVD) integrates the most advanced practices and technologies from business, engineering and design in a transdisciplinary, experience-based program that prepares the next generation of leaders with skills needed to launch successful ventures in any industry or sector, inside existing organizations or as new entities.

Graduates are prepared to lead cross-disciplinary teams in a world of growing uncertainty and ambiguity. They can identify needs and evaluate opportunities, generating insights from real-world problems; innovate solutions; and create and launch scalable business models that provide value to all stakeholders. Founders with this innovation and venture development degree from ASU will define a new standard for venture development.

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Undergraduate Certificate in Music Entrepreneurship

The undergraduate Certificate in Music Entrepreneurship intersects the traditional music disciplines with business and marketing skills targeted specifically towards the arts. Music entrepreneurship harnesses the skills and mindset of the entrepreneur to empower musicians to create work that is meaningful, sustainable and oriented to community and market needs.

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Herberger Institute and ASU-wide entrepreneurship resources include student groups, programs and initiatives to provide opportunities for students to gain applied practice in entrepreneurship.

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Public programming

Herberger Institute Enterprise and Entrepreneurship Programs sponsors a series of public talks and a biennial symposium in alternate years. All events are open to the public and many events are free. See the events section below for the most up-to-date scheduling information.

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ASU-Wide entrepreneurship news

Entrepreneurship + Innovation events at ASU