Graphic Design, BSD

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Graphic designers are responsible for designing how information is communicated. Forms of communication include print, video, film and electronic (web). Graphic designers are concerned with:

  • appearance
  • choosing the appropriate mechanism for communication
  • clarity of information and its effectiveness
  • how communication is transferred and received

The BSD program in graphic design places an emphasis on strategic communication developed through a design process that includes research, analysis, conceptualization, planning and realization. The process leads to innovative visual communication design solutions for contemporary design problems that are local to global in scope.

All students who are admitted to the major must pass a degree milestone at the end of the first year to continue in the major. For more information on the milestone process, students should visit https://design.asu.edu/resources/students/milestones.

This is an 8-semester graphic design program that requires sequential completion of studio coursework (or approved equivalent) at any point of entry.

Program offered

Graphic Design, BSD

Offered by
Herberger Institute for Design & the Arts

Location
Tempe

Major map

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Application requirements

All students are required to meet general university admission requirements:

Affording college

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Career outlook

Based on a diversified portfolio upon graduation, those who opt for the graphic design profession gain employment in:

  • advertising and marketing design
  • brand and corporate identity design
  • broadcast (TV graphics) design
  • interaction and interface design
  • museum or exhibition design
  • publication design
  • visual communication design
  • web design

Specific examples of graphic designers' work include:

  • annual reports
  • books
  • environmental graphics
  • information design
  • motion graphics
  • multimedia presentations
  • publications
  • websites

Graduates of the program may also pursue graduate studies leading to careers in design education and other fields of professional endeavor in design.

Example careers

Students who complete this degree program may be prepared for the following careers. Advanced degrees or certifications may be required for academic or clinical positions. Career examples include but are not limited to:


Career*growth*median salary
Art Directors5.4%$92,500
Art, Drama, and Music Teachers, Postsecondary 12%$66,930
Audio-Visual and Multimedia Collections Specialists8.9%$48,590
Postsecondary Teachers, All Other9.4%$64,480
Designers, All Other5.8%$55,930
Desktop Publishers-14%$42,350
Graphic Designers4.2%$48,700
Commercial and Industrial Designers 4.4%$65,970
Instructional Designers and Technologists 10.5%$63,750
Prepress Technicians and Workers-19.9%$39,910

* Data obtained from the Occupational Information Network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

  • Bright Outlook
  • Green Occupation