Research and publications

Research and publications


The Herberger Institute Enterprise and Entrepreneurship Programs publishes Artivate: A Journal of Entrepreneurship in the ArtsArtivate is the first scholarly journal to focus on the emergent field of arts entrepreneurship. Artivate seeks works of original scholarship in the following areas: entrepreneurship theory as applied to the arts; arts entrepreneurship education; arts management; arts and creative industries; public policy and the arts; the arts in community and economic development; nonprofit leadership; social entrepreneurship in or using the arts; evaluation and assessment in and of the field; public practice in the arts. For more information and to view current and past issues, see

The Pave Program in Arts Entrepreneurship published The Arizona Arts Entrepreneur Toolkit in 2015. Created by local artists, for local artists, the Arizona Arts Entrepreneur Toolkit is a comprehensive collection of digital tools artists can use to support the business side of their creative practice. The toolkit puts resources, step-by-step instructions, and templates in one place. The toolkit’s six sections include business planning, budgeting, financing your work, public relations and marketing, legal issues for artists and public art. It is available for purchase by contacting Nyomi Gruber at or at 480-727-6639.

Research studies and presentations

"A Landscape of Arts Entrepreneurship in US Higher Education" is a project commissioned by the Alliance for the Arts in Research Universities (a2ru) to conduct research and draft an information module on the theories, practices, and pedagogies of arts entrepreneurship in higher education. 

Download the report:

"How It’s Being Done: Arts Business Training Across the U.S." is a project commissioned by the Emily Hall Tremaine Foundation to inventory the business training available to artists outside of academia to determine both trends and gaps in order to support a healthier infrastructure for artists of all kinds. That research led to a second report, "Artist Professional Development Needs: Findings and Recommendations from a Survey of Artists and Organizations" as well as a review of literature on networking and entrepreneurial success. As part of the Tremaine fellowship research, we have also compiled three resource modules for artists.

Download the reports

Download training resource modules

"E-VALUE-ating Arts Incubators" is a study, funded in part by a project grant from the Herberger Institute for Design and the Arts, of the ways in which arts incubators across the U.S. create value for their various stakeholder communities and how they evaluate their success at creating such value. Published work out of this study includes “Failure is a Necessary Condition: Goals and Evaluation Metrics of University-Based Arts Venture Incubators” (Entrepreneurship Research Journal, 2014) and “Arts Incubators: A Typology” (Journal of Arts Management, Law and Society, 2014). A whitepaper summarizes the study.

Download the whitepaper

The research and publication activities of the Pave Program in Arts Entrepreneurship have been or are supported by: