Mike Curb Programs in Creative Enterprise and Cultural Leadership

Undergraduate Certificate in Arts Entrepreneurship

Arts entrepreneurship harnesses the skills and mindset of the entrepreneur to empower artists to create work that is meaningful, sustainable and oriented to community and/or market need. Students across art, dance, design, film, music and theatre will benefit from the business, marketing and organizational skills offered by certificate courses as applied specifically to and within the arts.


Students receiving the undergraduate certificate in arts entrepreneurship will be able to:

  • Clearly communicate individual or organizational mission, vision and values
  • Develop a business plan for a sustainable arts-based venture
  • Demonstrate understanding of the relationship between artist and audience and how to mediate that relationship
  • Demonstrate skills of research, planning, needs assessment, marketing, fundraising and financial planning to be effective in arts-based careers

To review specific course and curriculum requirements, please review the Certificate in Creative Enterprise at the Herberger Institute Minors and Certificates page in late spring, 2016.