Design and arts at the forefront of artificial intelligence
The exploration and application of AI
The Herberger Institute for Design and the Arts is pioneering the exploration and application of artificial intelligence through research, initiatives and future-focused degree programs, to ensure it serves the public good.
Recent research projects and initiatives
AI and fashion
As artificial intelligence rapidly transforms the fashion industry, ASU FIDM professor Naomi Ellis is helping students navigate and shape that future. From tools that personalize shopping experiences to technologies that reduce waste and improve transparency, Ellis sees AI as a powerful force for innovation.
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Endless Games and Learning Lab
Endless Games and Learning Lab is advancing a state-of-the-art AI-driven personalized learning platform tailored for individual learners within the game-making/learning ecosystem, and is designing AI systems for game development and asset creation.
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Space Architecture and Speculative Design
Faculty in The Design School presented their speculative lunar habitat at Milan Design Week 2025 that combined AI-generated forms and software architecture, 3D-printed models, and narrative worldbuilding to investigate how design supports life in extreme environments.
Learn moreAcademics
The Herberger Institute offers a range of courses in AI, degrees in emerging technologies that incorporate AI and a certificate in artificial intelligence and digital media, with more degrees expected to launch soon.
New
The Agentic Self
Tech entrepreneur and global musician will.i.am is designing and leading this AI course on The Agentic Self, which he says represents a solution to AI replacing human jobs.
Watch: will.i.am on AI and creativity
In this conversation, artist, entrepreneur and technologist will.i.am discusses the evolving relationship between artificial intelligence and human creativity. As AI reshapes creative work, ASU is preparing students with the technical skills, creative confidence and interdisciplinary mindset needed to lead the future of design, filmmaking, storytelling and game development.
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