Digital Culture (Design) (BA)

The BA program in digital culture equips students with the technical skills to create computational media and the cultural skills to know when or why to apply them. Students learn to create computational media, computation combined with objects, sound, video, time, space, culture and bodies; breathe behavior into media, objects or systems by programming; and think critically about how computation impacts lives and how culture makes a difference in how people experience computational media, a critical skill in the dynamic 21st century.

Armed with skills and judgment, graduates work in cultural communication, marketing, design, social media, health, education, entertainment and creative arts, and all areas in which culture is shaped by technology and computational media. All students gain techniques to change the world and communicate using contemporary computational media, a vital power in the 21st century. Some go on to invent fresh techniques.

Digital Culture - Design Concentration

The digital culture program with a concentration in design allows students to specialize in hybrid (physical and digital) product and space design. Students complement their knowledge with an understanding of the principles of space and product design as well as the historical and theoretical aspects of design, and they develop integrative design approaches to the digital and physical elements of hybrid products and spaces.

Degree Offered

Digital Culture (Design) (BA)
Design & the Arts, Herberger Institute for

Location
Tempe

Major Map

A major map outlines the degree’s requirements for graduation.

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Application Requirements

All students are required to meet general university admission requirements.
Freshman
Transfer
International
Readmission

Affording College

Scholarships
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Financial Aid
ASU has many financial aid options. Almost everyone, regardless of income, can qualify for some form of financial aid. In fact, more than 70 percent of all ASU students receive some form of financial assistance every year.

Information about this program

Visit the School of Arts, Media and Engineering website for full details.

Career Outlook

Upon graduation, digital culture students have a wide array of career opportunities in new media involving the fields of:

  • communications (CISCO, Google, Facebook)
  • computing (Apple, Microsoft)
  • gaming and entertainment (Industrial Light and Magic, Electronic Arts, Pixar)
  • media arts (engineering multimedia shows, video and sound production)

The digital culture curriculum also prepares students for roles in the development of modern media systems that address complex socio-technical problems, such as:

  • diagnostic, monitoring, and assistive cyber-physical tools and systems that can be used by health care providers
  • new systems for collaborative, participatory content creation and sharing
  • social networking and reflection tools for promoting sustainability
  • systems for interactive, adaptive learning and computational assessment in educational organizations

Graduates of the digital culture program who are interested in continuing their higher education will be well prepared to apply for admission to the top interdisciplinary new media programs in the nation, including the graduate programs through the School of Arts, Media and Engineering at ASU.

Digital culture alumni have received job opportunities in the following fields:

  • audio and video
  • engineering
  • graphic design
  • illustration
  • iOS development
  • journalism
  • programming
  • software engineering
  • special effects
  • 3D modeling and fabrication
  • visual media

Example Careers

Students who complete this degree program may be prepared for the following careers. Advanced degrees or certifications may be required for academic or clinical positions. Career examples include but are not limited to:


Career*growth*median salary
Multimedia Artists and Animators8.4%$70,530
Architects, Except Landscape and Naval 4.2%$78,470
Architecture Teachers, Postsecondary 10.6%$80,050
Art Directors5.4%$92,500
Art, Drama, and Music Teachers, Postsecondary 12%$66,930
Broadcast Technicians-3.2%$39,060
Computer Network Architects6.5%$104,650
Computer Network Support Specialists8.3%$62,340
Computer and Information Research Scientists 19.2%$114,520
Computer Systems Analysts9.1%$88,270
Web Administrators9.3%$88,510
Designers, All Other5.8%$55,930
Architectural and Engineering Managers 5.5%$137,720
Film and Video Editors 17%$61,180
Graphic Designers4.2%$48,700
Information Technology Project Managers9.3%$88,510
Commercial and Industrial Designers 4.4%$65,970
Landscape Architects 6.4%$65,760
Music Composers and Arrangers5.7%$50,590
Music Directors5.7%$50,590
Artists and Related Workers, All Other5.5%$63,540
Photographers-5.6%$32,490
Media and Communication Workers, All Other 9.9%$47,900
Sound Engineering Technicians6.3%$55,810
Set and Exhibit Designers 10.3%$53,090
Video Game Designers9.3%$88,510

* Data obtained from the Occupational Information Network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

  • Bright Outlook
  • Green Occupation