Jake Pinholster is the director and an associate professor of the ASU School of Theatre and Film and the interim director of the ASU School of Dance in the Herberger Institute. His professional creative activity is in projection/media design for performance.

Recent and upcoming professional projects include: Prophets of Funk/Dance to the Music (David Dorfman Dance, international tour), The Pee Wee Herman Show (Broadway, HBO–Emmy Nomination), Carrie Fisher: Wishful Drinking (HBO–Emmy nomination), Bloody Bloody Andrew Jackson (Center Theatre Group, LA), Current Nobody (Woolly Mammoth, DC and La Jolla Playhouse, San Diego), Escape from Bellevue (Village Theatre–Off-Broadway), Dixie’s Tupperware Party (Ars Nova, NY), David Dorfman Dance's underground (BAM and international tour), HeddaTRON (Les Freres Corbusier), My Renaissance Faire Lady (Ontological–Hysteric), Voyage of the Carcass (Greenwich Street, NY).

In 2005 he was nominated for an American Theatre Wing Hewes Design Award for his work on the Les Freres production of Boozy. Pinholster is also the production manager for Live Design International (LDI), the largest entertainment technology trade show in North America and a frequent contributor to Live Design magazine.